TRACK II: LEADERSHIP & STRATEGY #10 Extreme Makeover: Renovating Recruiting at Great-West Life & Annuity Insurance Company

Tony Blake
Director of the Recruiting Center of Excellence
DAVITA, INC.


SESSION DESCRIPTION
This is a story of a total recruiting makeover: Hiring all new recruiters. Implementing a new applicant tracking system. Finding a new "employment branding" partner. Boosting bench strength. Reengineering core processes to create radically new ones. Creating a meaningful recruiting scorecard. Obtaining senior management buy-in. Challenging everything. Sharing a common vision--and instilling the belief--that Great-West could have "the best recruiting team in Colorado." Doing it all in less than a year to ultimately change a recruiting culture stuck in the 1980s and create a high-performing, 21st century recruiting team.

Ultimately, this session is about results: How to achieve them and how to measure them. It’s for attendees who want to know if their recruiters are producing great results. It’s for people who are tired of applicant tracking systems that are less useful than they appeared in the demo. It’s for people struggling with creating meaningful metrics.

In this session you will learn:

• Attributes of great recruiters and how to measure individual productivity
• Techniques for mapping and improving your recruiting processes--to free up recruiters to recruit
• Strategies for successful applicant tracking system implementation
• Practical tips on building a meaningful recruiting scorecard
• How to educate hiring managers to drive a “recruiting culture change”
• An incentive compensation structure for corporate recruiters that makes business sense
• The team member who is our secret weapon in the war for talent